March 9, 2013

Update from the front / MTYP Board Chair interview

In CreComm land, the four nations (Public Relations, Advertising, Journalism and Media Production) are hustling toward major project presentations at the Winnipeg Convention Centre this coming week. You're very welcome to attend and see some absolutely outstanding work from up-and-coming communicators — from tea parties that raised $30K for eating disorders to documentaries on beer league hockey to silly little radio shows.

The public relations and advertising majors just finished their alchemical experiments, combining their two disciplines to produce three dynamite integrated marketing campaigns for FriendMatch, a platonic friendship-making site. Thanks to my teammates — particularly Jaclyn Leskiw, for being the perfect team co-leader. Employers take note, she's an advertising triptych (knows what to say, who to say it to and why she's saying it).

Here's a wee taste of FriendMatch: The World is Friendlier than you Think.

While cobbling together these campaigns, the public relations majors have also been practicing hostile/aggressive media interviews (with Melanie Lee Lockhart bringin' the heat).

My friends in journalism grumble every now and then about "being handled" by PR people — getting explanations and redirections instead of juicy, controversial remarks. The flip side is, of course, aggressive, sensationalism-seeking journalists who've only had five minutes prep to grapple with complex, long-standing and often confidential issues.

As a freelance arts writer and a public relations major, I have a foot in both camps, so it's a fun discussion. Especially when worlds collide and a beloved member of my theatre community is "released" from the theatre she founded 30 years ago.

Here's the CBC Information Radio interview with Manitoba Theatre for Young People's Board Chair Gloria Koop after Artistic Director Leslee Silverman's contract was not renewed amid ongoing financial struggles.

Let's agree this isn't really a hostile interview. (Not like some of the take-no-prisoners flayings you can find online.) The questions are reasonable, the tone is polite. Marcy Markusa asks the questions Ms. Koop's audiences and key stakeholders must be asking.

Remembering there is a legal obligation to maintain confidentiality on some issues (and pretend you're neutral... which is hard...), you decide if the interview went well.

I'll see you in media training.

1 comment:

  1. Somebody needs to split your class into PR people and Journalists, and then make them speed date eachother.