November 16, 2013

"I'm a news promo writer." "What the hell is that?"

A few people have asked about my job and aren't quite sure what a news promo writer is/does. Neither was I before I nabbed this job. It's a delightful hybrid PR/journo position that's right up my alley.

I promote the news. I find out what's coming up on the different shows - the morning, evening and late night news casts - and make radio, print and TV commercials to convince people to tune in. There's a number of other little projects I have, but news promo is the heart of it.

I make these. These are my children. My 30 second, reductionist children.










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4 comments:

  1. Richard Baschak11/16/2013

    Matt, not having watched any of the actual news items you promote, I'm still getting a sense of the precision of your precis here...way to go!

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    1. Matthew TenBruggencate11/18/2013

      Thanks man! I've very lucky to get supplied some great material to spin. Hope all is very well with you!

      Delete
  2. Abfabulies11/21/2013

    Coolest job ever! Do you come up with the catch phrases as well? I love the 'Water you drinking?' one :-)

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    Replies
    1. Matthew TenBruggencate11/21/2013

      I do. It gives me a chance to get terrible jokes out of my system before I head home ;)

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