Holy cheese and crackers! We've just finished spring ratings and THAT was a long haul. Eight weeks of always needing a solid, audience-grabbing story to promote overnight plus double the usual number of ratings features.
Did my right eye always twitch like this? That would explain why no one joins me on the bus seat.
Here are the jewels I snagged out of Spring Ratings '015 - some of my favourite commercials. Hope you enjoy!
Showing posts with label Ratings. Show all posts
Showing posts with label Ratings. Show all posts
April 1, 2015
April 9, 2014
Spring has sprung
The world is sunshiny and bright. Snow is melting. We're emerging from a dark, cold, frustrating season:
Spring ratings.
I don't know why they're called "spring" ratings, but I imagine they're set on an American timetable. As I've mentioned, ratings is still a super busy time for newsrooms in Winnipeg. Unlike most centres in the country that use computerized means to measure listenership/viewership, the Winnipeg sample audience still fills out a paper chart listing every channel they tuned to for a few weeks of the year.
The pressure to attract viewers climbs. And it's my job to flirt with viewers, tease out stories, flash attractive visuals...
Wait, what?
Spring ratings.
I don't know why they're called "spring" ratings, but I imagine they're set on an American timetable. As I've mentioned, ratings is still a super busy time for newsrooms in Winnipeg. Unlike most centres in the country that use computerized means to measure listenership/viewership, the Winnipeg sample audience still fills out a paper chart listing every channel they tuned to for a few weeks of the year.
The pressure to attract viewers climbs. And it's my job to flirt with viewers, tease out stories, flash attractive visuals...
Wait, what?
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