Showing posts with label Winnipeg Transit. Show all posts
Showing posts with label Winnipeg Transit. Show all posts

February 11, 2013

Meet Winnipeg Transit's target audience

Tonight the PR mavens and masters of CreComm are buzzing as we wrap up mock briefing notes due at 8 in the a.m., sharpish. We're pretending to by City of Winnipeg communicators, advising the Winnipeg Transit on how to best explain upcoming changes to the fare collection system.

Remember: a key part of communicating effectively is understanding your target audience. Though it's possible (juuuuuuust possible) that your research will turn up the odd outlier.