Tonight the PR mavens and masters of CreComm are buzzing as we wrap up mock briefing notes due at 8 in the a.m., sharpish. We're pretending to by City of Winnipeg communicators, advising the Winnipeg Transit on how to best explain upcoming changes to the fare collection system.
Remember: a key part of communicating effectively is understanding your target audience. Though it's possible (juuuuuuust possible) that your research will turn up the odd outlier.
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