But mostly due to a subject shift. While Age of Persuasion has provided 5 seasons of solid retrospective on how advertising'marketing has arrived at its current incarnation, the more exciting conversation is what the future holds for advertising (especially as marketing shifts from one-way persuasion to two-way dialogue).
Behold the new program Under the Influence. Gifted storyteller Terry O'Reilly talks about the current trends in advertising, who's sharpening the cutting edge and - given advertising's relationship to society - where our civilization is heading.
The first episode just went live - you can read it on the website or download it on iTunes as a free podcast.
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